Assignments

Interim Marketing Project Director

This job posting was marked by employer as filled and is probably no longer available

 This private equity backed leisure business requires an interim marketing project manager to plan and execute multiple local campaigns to launch new sites.

 

Role Description

  • Plan and execute integrated multi-media campaigns to drive customer acquisition for multiple new sites
  • Manage a roster of agencies and work with existing team members to deliver targeted campaigns for a number of new site location
  • Campaigns will encompass press, radio, outdoor, door drops, inserts as well as extensive online activity, including social media
  • Leverage existing CRM system, segmenting audience to implement a tactical direct marketing plan
  • Plan and deliver local PR campaigns

Requirements

  • Extensive marketing management experience within a multi-site leisure background
  • Proficient in both online and offline marketing techniques, including managing agency relationships
  • Expertise in developing marketing strategies and executing tactical plans to drive consumer sales
Sector
Leisure
Location
South East
Salary
Competitive
Reference
617