Assignments

Marketing Director

This private equity backed, international consumer products business requires a dynamic Marketing Director to develop and execute a fit for purpose marketing strategy focused on consumer acquisition. Joining a strong management team this role is essential in maintaining the rapid growth of the business. 

Role Description

  • Lead and manage all aspects of the marketing mix with a particular focus on consumer acquisition through digital and direct marketing platforms across UK & international markets
  • Complete a product re-branding exercise currently underway within the business, refreshing the brand messages
  • Identify new market trends and product development opportunities in the UK and internationally
  • Lead implementation and optimisation of a bespoke CRM system
  • Ensure marketing campaigns are in line with brand ethos
  • As part of the Executive team attend regular meetings, contribute to the development and implementation of strategies, policies, procedures and budgets and produce a monthly board pack

Requirements

  • Proven experience in international brand marketing
  • Experience of managing premium consumer branded products
  • Strong experience in customer acquisition through digital platforms
  • Used to working effectively in a fast-moving organisation
  • Able to achieve results in a resource light environment
  • Extensive experience of developing, maintaining and delivering on creative and dynamic marketing strategies to meet company objectives
Sector
Consumer
Location
Cheshire
Salary
Competitive
Reference
715
Application
Drop files here browse files ...
Are you sure you want to delete this file?
/