Assignments

Marketing Director

This private equity backed retail services business requires a Marketing Director to develop and deliver a fit for purpose marketing strategy focused on customer acquisition. This newly created role will be a key contributor to the broader performance of the business as part of the senior management team.

Role Description

  • Establish appropriate processes to manage marketing activities efficiently;
  • Build internal marketing capabilities;
  • Develop marketing/communications plan by segment to deliver new business targets;
  • Deliver agreed marketing plan using appropriate third parties;
  • Develop  changes to brand identity where appropriate;
  • Identify, quantify & prioritise relevant customer segments (including channel partners) to determine where marketing activity should be focused.

Requirements

  • Significant experience within a B2B services environment;
  • Extensive experience of developing, maintaining and delivering on creative and dynamic marketing strategies to meet company objectives;
  • Experience of operating within a private equity backed environment strongly preferred;
  • Able to achieve results in a resource light environment;
  • Used to working effectively in a fast-moving organisation.
Sector
Retail Services Business
Location
South East
Salary
Competitive
Reference
735
Application
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