This private equity backed retail services business requires a Marketing Director to develop and deliver a fit for purpose marketing strategy focused on customer acquisition. This newly created role will be a key contributor to the broader performance of the business as part of the senior management team.
- Establish appropriate processes to manage marketing activities efficiently;
- Build internal marketing capabilities;
- Develop marketing/communications plan by segment to deliver new business targets;
- Deliver agreed marketing plan using appropriate third parties;
- Develop changes to brand identity where appropriate;
- Identify, quantify & prioritise relevant customer segments (including channel partners) to determine where marketing activity should be focused.
- Significant experience within a B2B services environment;
- Extensive experience of developing, maintaining and delivering on creative and dynamic marketing strategies to meet company objectives;
- Experience of operating within a private equity backed environment strongly preferred;
- Able to achieve results in a resource light environment;
- Used to working effectively in a fast-moving organisation.